Mailchimp Setup & AutomationBefore importing contacts, decide who should hear from you.
Mailchimp setup is more than choosing a template. First understand list origin and consent, then structure audiences, sender identity and useful automations.
Business-led priorities · Clear scope · Measurable progress
From uncertainty to action
Understand the work first.
The business question comes first.
Mailchimp setup is more than choosing a template. First understand list origin and consent, then structure audiences, sender identity and useful automations.
A familiar moment in the business
Years of contact emails sit in a spreadsheet, with no clear record of who opted in or unsubscribed.
Typical business scenario.
Understand the situation.
Then make the right change.
Three practical decisions that often shape this engagement. Your actual scope is agreed for your business.
What might we deliver?
A clear scope of work that can be evaluated, delivered and maintained.
Mailchimp account setup
Sender domain and signup form
Automation and import checks
Australian electronic marketing must meet applicable spam requirements, including consent, sender identification and a functional unsubscribe option. An existing customer email list is not automatically a marketing opt-in. ACMA ↗
How would we know?
We prefer useful evidence over decorative dashboards. Final metrics depend on available and trustworthy data.
Consent-record completeness
Track changes in consent-record completeness against the baseline.
Delivery and unsubscribe trends
Track changes in delivery and unsubscribe trends against the baseline.
Meaningful actions from campaigns
Track changes in meaningful actions from campaigns against the baseline.
What should connect
to this work?
Services should not operate in isolation. Connect search, campaigns, experiences and measurement when it helps.
Start with the problem.
Then scope the work.
Tell us how you operate, what you currently use and the one thing you want to improve.