Coco Software Studio / INDEPENDENT DIGITAL STUDIO
COCO / WHAT WE CAN BUILD

B2B E-commerce DevelopmentB2B buyers rarely follow a retail shopping journey.

Wholesale buyers work with account-specific terms, trade units, approvals and repeat ordering. A retail cart copied into B2B can create more work.

Built around your business · Clear scope · Practical delivery

COCO / WORKFLOW STUDY03—16

From uncertainty to action

Customer questionB2B buyers rarely follow a retail shopping journey.
Business contextA repeat trade buyer keeps texting weekly orders beca…
First improvementMap buyer and sales-rep decisions
Concept interface
COCO / COMMERCE ENGINEERING
Understand the work first.
01 / THE REAL PROBLEM
The business question comes first.

Wholesale buyers work with account-specific terms, trade units, approvals and repeat ordering. A retail cart copied into B2B can create more work.

TYPICAL BUSINESS SCENARIO

A familiar moment in the business

A repeat trade buyer keeps texting weekly orders because the online portal cannot show agreed pricing or trade pack units.

Typical business scenario.

02 / HOW WE WOULD APPROACH IT

Understand the situation.
Then make the right change.

Three practical decisions that often shape this engagement. Your actual scope is agreed for your business.

Map buyer and sales-rep decisions
COCO / WORKING SESSION
Map buyer and sales-rep decisions
STEP 01 / 03Illustrative
03 / TAILORED DELIVERY

What might we deliver?

Custom engineering that can be tested, supported and extended as your business grows.

01 /

Account-aware ordering and access

02 /

Trade pricing and units

03 /

Orders and finance integration

This is a representative workflow—not a ready-made product or an undocumented client feature. Platform access, financial responsibility, fees and delivery scope must be confirmed per engagement.

HANSFORD / DOCUMENTED CLIENT PROJECTCarry field-sales decisions into existing finance workflows.

Hansford’s ordering workflow centres on store visits; later work added offline drafts and reconnect sync. This is not a standard feature set for every client.

Explore the case ↗
04 / MEASURE WHAT MATTERS

How would we know?

We prefer useful evidence over decorative dashboards. Final metrics depend on available and trustworthy data.

01

Correctly captured trade orders

Track changes in correctly captured trade orders against the baseline.

02

Back-and-forth order clarification

Track changes in back-and-forth order clarification against the baseline.

03

Steps for repeat ordering

Track changes in steps for repeat ordering against the baseline.

05 / CONNECTED CAPABILITIES

What needs to connect
behind the order?

Connect products, customers, orders, stock, payments and finance based on your operating model—not a fixed feature list.

START WITH YOUR BUSINESS

Start with the problem.
Then scope the work.

Tell us how you operate, what you currently use and the one thing you want to improve.