A more credible digital introduction
Clear hierarchy and business context translate long-standing workshop expertise into a professional first impression.
BRAND & TRUSTCASE STUDY / CORPORATE APPAREL · B2B WEBSITE
Great craftsmanship.
A website that shows it.
Astro Screen Print has supplied corporate clothing decoration in Sydney since 1998. We helped give that expertise a clearer digital front door, so business buyers can understand the services, explore options and find a way to enquire.
Credible B2B presence Methods & garment ranges Clearer enquiry journey
SYDNEY / APPAREL & PRINT
Made with craft. Explained with clarity.
Corporate apparel / Screen printing / Embroidery
SCREEN PRINT
EMBROIDERY
DTF TRANSFER
CRAFT → CLARITY → ENQUIRY
01 Understand the business
02 Explore techniques
03 Start an enquiry
01 / THE BUSINESS CHALLENGE
A reputation earned offline
deserves clarity online.
This was not about making an elaborate e-commerce checkout. It was about helping business buyers begin the right conversation with confidence.
For procurement buyers, decorated workwear is not a simple product thumbnail. Fabric, decoration method, quantity, artwork and delivery expectations all shape the conversation. Astro’s experience needed a digital structure that helps a first-time buyer understand the options.
01
Several services to explain
Garment types and production methods needed a coherent structure—not a scattered list of techniques.
02
Complex decisions before quoting
Screen print, embroidery, heat transfer and DTF all have distinct uses; buyers need a helpful starting point.
03
Enquiries need context
Buyers benefit from seeing products and methods before approaching the production team with a brief.
02 / FROM INTEREST TO ENQUIRY
Corporate buying starts
with three practical questions.
Connect clothing, decoration methods and the next conversation. Explore the customer journey in the workflow concept below.
01 / CLOTHING
Start with the purpose—team uniforms, workwear or event apparel—and find relevant garments rather than navigating a flat list.
Buying journey concept ASTRO / BUYER DECISIONS 01 / 03
Start with the right garment.
Corporate uniforms · Workwear · Team apparel
03 / WHAT WE DESIGNED
A professional site, organised
around real buyer questions.
The existing case describes a B2B website, decoration-method content, apparel browsing and an enquiry path. We have regrouped those deliverables by the decision the customer needs to make.
Decoration options buyers can understand
Service content introduces screen printing, embroidery, heat transfer and DTF without conflating the techniques.
SERVICES & METHODSA navigable apparel range
Give procurement teams a way to explore corporate clothing categories and supplier brands; current brand availability remains Astro’s source of truth.
CATALOGUE & DISCOVERYAn enquiry route for tailored jobs
Connect product and decoration information to a contact or quote conversation, without claiming automated estimates or checkout.
ENQUIRY HANDOFF04 / ORIGINAL PROJECT REFERENCE
Explore the project homepage.
Explore the archived Astro Screen Print homepage, with its garment categories, decoration methods and enquiry entry points.
This screenshot documents the project’s archived website presentation. For current services and location, defer to Astro’s live site.
For current services and contact details: Visit Astro Screen Print ↗
astroscreen.com.au / Live business website
ASTRO.
Brand website concept 
05 / WHAT THE PROJECT ENABLED
A more useful first step
for business buyers.
Clear garment categories, decoration information and enquiry paths help business buyers prepare for the next conversation.
Confirmed business background
Astro’s current official site describes the corporate clothing business as established in 1998.
Documented digital work
The source case describes its brand website, production-method content, garment browsing and enquiry entry.
Customer conversations
Customers can explore products and decoration methods before contacting the team with their requirements.
RELATED WORK / CLIENT STORIES
Similar goals.
Different business realities.
LET’S WORK FROM THE BUSINESS
Your work stands out.
Does your website explain why?
A complex platform is not always the next step. Start with what buyers need to know before choosing you, then design a digital presence around it.
Discuss my business website ↗