An immediate invitation
Give newcomers two choices from the first screen: casual play or coaching.
Community sport · Digital experience More than
More than
a noticeboard.An invitation to play.
Three simple questions shape the new experience: Can I play here? How can I improve? What should I know before my first visit?
Visit client website PYMBLE TABLE TENNIS CLUB EST. 2014
Play · Improve · Belong
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↗
Play. Improve. Belong.
A community club on Sydney’s North Shore
01
A clearer sporting identity
02
Easier paths to participate
03
A more usable mobile experience
01 / THE OPPORTUNITY The club had more to offer
The club had more to offer
than its website showed.
Pymble Table Tennis Club operates at Ku-ring-gai Town Hall and welcomes players of different ages and abilities. Coaching, junior programmes, holiday camps and community competition were all there, but a large image and news-led website asked newcomers to figure out where to begin.“The goal was not merely “a nicer website”. It was helping visitors understand how to join in.”
01
Can I come and play?
Bring casual play and planning a first visit into view.
02
Who can help me improve?
Make coaching and junior programmes easier to discover.
03
What do I need to know?
Organise fees, sessions, location and contact details clearly.
02 / BEFORE & AFTER Same club.
Same club.
A clearer first impression.
We kept the club’s activities and information, then changed the sequence: rather than news first, help each visitor choose the right way to participate. Switch the views to explore the homepage, fees and mobile design.
Before PTTC / ORIGINAL
The answers exist. Visitors have to piece them together.
- A large image dominates the first screen
- News and updates appear early
- Playing and coaching are further down
After PTTC / REDESIGN
Answer the question first; make the next step obvious.
- Recognisable club identity and sporting message
- Separate first-screen links for play and coaching
- Camps, fees and visits have clearer navigation
Before PTTC / ORIGINAL
The answers exist. Visitors have to piece them together.
- Fees and membership details sit inside paragraphs
- Lesson lengths are harder to compare
- A visitor may need to ask for clarification
After PTTC / REDESIGN
Answer the question first; make the next step obvious.
- Entry, membership and coaching are separated
- Amounts and billing units are shown together
- Quick links help visitors choose with confidence
Before PTTC / ORIGINAL
The answers exist. Visitors have to piece them together.
- Desktop-style hero dominates the mobile fold
- Getting involved is hidden below the menu
- Useful actions appear later
After PTTC / REDESIGN
Answer the question first; make the next step obvious.
- Headline and actions come before video
- Choose play or coaching immediately
- Fees and directions are closer to hand
03 / EXPERIENCE DESIGN Energy on screen.
Energy on screen.
Clarity at every step.
Every design decision makes participation easier; none exists only to decorate.
Fees made understandable
Keep the published amounts; organise entry, membership and lessons so visitors can compare.
Relevant to younger players
Footage, junior programmes and competition stories show the atmosphere; TikTok and Xiaohongshu connect back to the website.
Accessible interaction
Clear controls and headings help different visitors navigate, with more control over moving imagery.
04 / EVIDENCE & MEASUREMENT The upgraded homepage.
The upgraded homepage.
Measured again.
The current homepage was cold-loaded three times on 26 Oct 2026; the figures are medians. Original-site benchmarks from 11 Oct are retained for context. These separate tests are not a matched before-and-after experiment.
1.16 s mobile LCP · latest simulated test
MetricOriginal · 11 OctCurrent · 26 Oct
LCP · Largest Contentful Paint
Main content rendered
9.59 s
1.16 s
FCP · First Contentful Paint
First content rendered
6.13 s
1.00 s
TTFB · Time to First Byte
Server response began
—
226 ms
CLS · Layout shift
Layout stability
0.040
0.003
Retested 26 Oct 2026 · Chromium · 390×844 mobile viewport · 4× CPU slowdown · 1.6 Mbps down / 750 Kbps up · 150 ms latency · fresh context, browser cache disabled · 20-second observation after DOM ready · third-party scripts included, analytics collection intercepted. All 3 runs returned HTTP 200 with the homepage snapshot and opening-hours feed ready. Browser lab data, not Lighthouse scores or real-user field data.
WEBSITE VISIBILITY / THE NUMBERS
More people discovering the club.
An improving traffic trend gives more people a chance to discover everything the club offers.
+23.52%
Website traffic
Month-on-month increase
~540K → ~360K
Australia country rank
Approx. 540K to 360K · Jul–Sep 2026
Source: Similarweb · pymblettclub.com
LESS ADMIN / EASIER CLUB VISITS
Less time answering questions. More time running the club.
Club sessions don't always fit a simple list of fixed opening hours. We built a tailored way to manage and present the schedule, with the next two club activities visible directly on the homepage. Members can check when to come, while the team spends less effort on manual updates and repeated opening-hours enquiries.
For the club manager
A tailored hours-management workflow makes the timetable easier to maintain.
For players and families
The next two activities appear on the homepage, making it easier to plan a visit.
For daily operations
Clear, accessible session information means fewer routine questions to answer.
05 / INCLUSIVE BY DESIGN An easier experience
An easier experience
for more people.
In the same automated homepage accessibility checks, the old version showed two issue types and the redesigned version showed no detected violations. Automated testing is not a complete WCAG audit; manual review is still necessary.
AUDIT NOTE
A matched automated check
Same tool and scope, homepage only. “0 violations” is not a claim of complete accessibility compliance.
2 issue types Previous automated check
0 violations Redesigned automated check
James Wong
Owner & Head Coach · Pymble Table Tennis Club
06 / THE CLUB’S PERSPECTIVE Help a new generation
Help a new generation
find their community.
“The new website Kai designed brings us closer to that younger audience and perfectly reflects what we wanted to achieve.”
Club owner and head coach James Wong emphasised in the original project material that the game welcomes different ages, and the website should help younger players and families discover the community.
THE LONGER VIEW The deliverable was not simply a new webpage.
The deliverable was not simply a new webpage.
It was a clearer invitation to participate.
A community organisation does not need an elaborate commerce site. It needs to make real activities appealing, answer first-visit questions, and work on phones and assistive technology. That is where the design adds value.
Coco / BUSINESS-FIRST DESIGN
Your website should make the next step easy.
If people still have to hunt for what you offer or guess how to start, a focused website review may be the best first step.