Email AutomationEmail automation should respect the recipient.
Separate transactional messages from consent-based marketing. Australian commercial electronic messages generally require consent, clear sender identity and an unsubscribe option; purchase history alone is not universal permission.
Built around your business · Tailored engineering · Clear delivery plan
Make repeated work
safer and clearer.
Prove value before scaling.
Automation is a tool.
Accountability stays human.
Separate transactional messages from consent-based marketing. Australian commercial electronic messages generally require consent, clear sender identity and an unsubscribe option; purchase history alone is not universal permission.
A moment worth redesigning
A cafe offers a receipt QR signup; customers opt in before a welcome offer. Automatically uploading all receipt buyers into promotions creates consent risks.
Typical business scenario.
Find the goal and the risk.
Then design the workflow.
We begin with task context, data permission, failure cases and review points. These are proposed steps; whether AI belongs is determined in discovery.
More than a prompt: usable delivery.
Deliverables depend on the workflow, privacy, security, model operating costs, platform access and ownership.
Triggers and consent records
Welcome, order and win-back flows
Unsubscribe, deliverability and complaints
Commercial email in Australia must be reviewed against applicable Spam Act requirements, including consent, sender identification and unsubscribe.
How will we know it helped?
Measure time, accuracy, exceptions and model running costs against the current baseline.
Marketing consent record completeness
Track changes in marketing consent record completeness against the baseline.
Corrections, duplicates and missed items
Track changes in corrections, duplicates and missed items against the baseline.
Net time saved including human review
Track changes in net time saved including human review against the baseline.
What else does
the workflow touch?
Even a simple AI task may depend on knowledge, APIs, human approvals, customer data and monitoring. Explore adjacent services to scope the full workflow.
Choose one useful workflow.
Then choose the technology.
Tell us about one repeated task and what mistakes cost. We will compare rules, workflow platforms and AI before recommending an approach.