AI Search Optimisation (GEO/AEO)Before appearing in AI answers, make your business easy to verify.
GEO is not about secret instructions for bots. Public, useful explanations, verifiable details and a clear source of truth are the sustainable foundation.
Business-led priorities · Clear scope · Measurable progress
From uncertainty to action
Understand the work first.
The business question comes first.
GEO is not about secret instructions for bots. Public, useful explanations, verifiable details and a clear source of truth are the sustainable foundation.
A familiar moment in the business
Someone asks an assistant about a service in Sydney, but the business only explains it in social posts that may not be publicly accessible.
Typical business scenario.
Understand the situation.
Then make the right change.
Three practical decisions that often shape this engagement. Your actual scope is agreed for your business.
What might we deliver?
A clear scope of work that can be evaluated, delivered and maintained.
Entity and service-information review
Search-friendly, accessible content
AI-referral and search measurement
Google says AI Overviews and AI Mode build on existing SEO fundamentals; no special AI markup is required, and inclusion cannot be guaranteed. Google Search Central ↗
Identifiable AI referral visits over 12 complete months; attributing changes to an individual GEO action requires separate analysis.
How would we know?
We prefer useful evidence over decorative dashboards. Final metrics depend on available and trustworthy data.
Identifiable AI-referral sessions
Track changes in identifiable AI-referral sessions against the baseline.
Service and booking-link clicks
Track changes in service and booking-link clicks against the baseline.
Accuracy and coverage of key content
Track changes in accuracy and coverage of key content against the baseline.
What should connect
to this work?
Services should not operate in isolation. Connect search, campaigns, experiences and measurement when it helps.
Start with the problem.
Then scope the work.
Tell us how you operate, what you currently use and the one thing you want to improve.